It Works Marketing Review - Body Wraps, Compensation, and MORE (It Works!)

The It Works Marketing Story

If you're searching for a comprehensive overview of the It Works Global opportunity... you've found it! Established in 2001, It Works Global is a complete health & wellness company based out of Grand Rapids, Michigan and directed by CEO, Mark Pentecost.

Network Marketing

The It Works natural product line ranges from herbal supplements to skin care and body slimming applicators. Distributors all across the globe have caught the vision and within only 5 years of operation, the organization realized a goal that many never experience - the freedom of being a debt-free company.

It Works Marketing Review - Body Wraps, Compensation, and MORE (It Works!)

Their flagship product, which is responsible for much of their success, is the Ultimate Body Applicator™. Scientist & Product Development Specialist, Luis Mujares, created the product over 20 years ago in his pursuit to cure skin cancer.

During his research, he found that as skin was detoxified, it actually resulted in inch loss. These botanical ingredients were then bottled up and sold exclusively to cruise line ships and high-end spas.

In 2001, It Works Global bought out the rights and the product has since been featured on ABC, CNN, Opportunity World Magazine and at the Oscar and Emmy gift suites.
 
So... Does The Ultimate Applicator Really Work?

When I was first introduced to the concept that a body wrap could really help to facilitate fat loss - I rolled my eyes. But, in April of this past year, I attended an Expo in Cincinnati where I saw the It Works Marketing Team wrapping expo participants and visitors of the American Massage Therapy Association.

I saw over 100 people wrapped that day, and never have I experienced such genuine excitement from strangers-all in one place. While I don't know any of those people on a personal basis, I do know that many of those people came back from that expo with several inches missing from their waistline.

So, needless to say, I started to believe that this Body Applicator, and this company had something incredible going on...
 
How Does The Ultimate Body Applicator Work?

As a person becomes increasingly overweight, they don't get more and more fat cells...the ones they have just grow larger. The reason these fat cells expand is due to the excess of toxins. The ingredients in the applicator stimulate these fat cells, thus releasing the toxins. Clients are encouraged to drink lots of water in order for these toxins to be flushed out.

A typical side effect after the use of a single 45 minute application is a 1-3 inch loss in the measured area! (not bad for an hour of relaxing...)

The wrap is then discarded, but the ingredients have already penetrated to the deeper layers of the skin. Measurements are checked again 72 hours later, since results are also progressive. (In other words, there may be more inches lost over the course of 3 days.)
 
How Do You Get Paid With It Works?

The It Works compensation plan is unilateral and has 6+ levels of pay you can earn, depending on your status in the company. You'll make 15% on all distributors and loyal customers you directly enroll.

During an expo, party or gathering, you'll also make instant retail profits from any wraps or supplements sold at that time. Commission checks which are a result of your organization's growth are also paid out on the 15th of every month.

Here's a brief snapshot of the commission payouts:

Distributor= 15% - personally enrolled or 10% (on first level), 10% (on second level) Executive= Same as above plus 5% (on third level) Ruby= Same as above plus 5% (on fourth level) Emerald= Same as above plus 5% (on fifth level) and 2% on sixth level and beyond Diamond & Above= Same as above plus LOTS of leadership bonuses (aka - "license to make money")

Bonuses available to all distributors:

Fast start bonus: Every time you sign up a new distributor and help them get 2 loyal customers within their first 30 days, you get 0 cash! This is paid out on a weekly basis on Fridays (you don't have to wait until your monthly check to get it). "Car" Bonus: No, you don't get a "car" but you sure could finance one with 0 a month once you get 60 loyal customers. The company will allow you as long as it takes to make this happen! Wrap Rewards: Every time you gather 2 loyal customers, you have the opportunity to purchase a box of wraps (4 in a box) for just .95. (Retail price: .00) You can easily see the quick potential to earn some additional income here!

What Can You Expect With It Works Global?

There are numerous training materials offered to the It Works Global team. These include: webinars, live chat, weekly conference calls, online training videos, up-line support, boot camps, and the annual It Works Global conference. The resources available to you as a new distributor to become successful are plentiful.
 
What Makes It Works Different From Other Opportunities?

It Works offers consumable products that are vital to health and wellness. That means people will keep coming back for more. This is the difference between selling something people want vs. selling something people need. It Works Global provides a unique, first-to-market product - the Ultimate Body Applicator. There is nothing else like it on the market. The possibilities of the target audience are substantial. People fall into two categories: those who are healthy and those who are not. Either way - you have their attention. These products help maintain good health but also promote a positive change in lifestyle for those who are not where they want to be. Unlike other network marketing programs, you are not limited to home parties and gatherings. You could obtain distributors and customers through advertising to salons, spas, gyms, expos and by utilizing online tools. There is a major difference between the It Works model and that of direct sales. With networking, you build up residual income, which will work for you even when you are not working. Obviously, you'll make the most of this opportunity when you are engaged yourself, but there is also a great reward for training others and that shows up in your paycheck.

How Do You Join?

To become a Distributor and obtain the rights to sell the entire product line, you'll need to purchase a distributor kit at 9. The basic kit contains 8 wraps, an assortment of sales aides, distributor/customer order forms and a business building DVD.

It Works Marketing Review - Body Wraps, Compensation, and MORE (It Works!)

My husband and I were able to quit our full-time careers (in Psychology and Aerospace) because of the It Works Marketing opportunity.

If you'd like to find out the secret to our success, and join our rapidly growing team... check out: It Works Marketing

P.S. The price of the 9 distributor kit occasionally changes, and we have tips to help you SAVE, so it's best to contact us before joining!:)

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e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

What is e-Marketing?

e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt - that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90's.

Network Marketing

The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

e-Marketing Strategy

The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing - the well-known 4 P's (Product - Price - Promotion - Positioning) that form the classic Marketing mix. Add the extra 3 P's (People - Processes - Proof) and you got the whole extended Marketing mix.

Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.

1. Personalization

The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

For example, a cookie strategically placed on the website visitor's computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

2. Privacy

Privacy is an element of the mix very much connected to the previous one - personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

3. Customer Service

Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

We will connect the apparition of the customer service processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P's, hence its moderating character.

4. Community

We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community.

The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) - therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

5. Site

We have seen and agreed that e-Marketing interactions take place on a digital media - the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place - a digital location for digital interactions.

Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.

This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing - it is then a moderating function.

6. Security

The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

What we need to keep in mind as marketers are the following two issues on security:

- security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

- security of data collected and stored, about our customers and visitors.

A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company's IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

7. Sales Promotion

At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

This function counts on the marketer's ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

Otilia Otlacan is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in "Principles of e-Marketing" and is also a volunteer Economics teacher.

You can contact her via her personal website at BRAINmarketing.net [http://www.brainmarketing.net] or check out her latest developing Marketing resources project at TeaWithEdge.com

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